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How Do We Organize For Innovation? Lessons from Amazon

Daniel Slater, Worldwide Head, Culture of Innovation at Amazon Web Services shared some insights from Amazon’s Culture of Innovation and how to organize for it.

Here are some excerpts from the session:

How do we organize for Innovation?

1) Culture: Be obsessed with the customer; then build a belief system that revolves around serving your customer.

2) Mechanisms: Encode behaviors that facilitate innovative thinking.

3) Architecture: Develop a technical structure and tools to support rapid growth and change.

4) Organization: Create small and empowered teams that own what they create.

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