Design Thinking: Leading Innovation by Design
The pace of technical progress and globalization of the world has made innovation no longer a luxury, but a necessity. Design Thinking, rooted in the most innovative companies of Silicon Valley, is widely lauded as an effective approach to uncover real user needs and solve problems creatively. This approach has been applied to varied products, services, spaces, and interactive experiences.
To transform the way we see ourselves and the world around us, this program consists of two parts: in part one you will learn the foundations of design thinking through hands-on workshops. Specifically, you will be exposed to key frameworks such as user empathy mapping, process mapping, stakeholder mapping, immersion, fly-on-the-wall observation, story-sharing, identifying insights, themes, and patterns, point-of-view statements, rules of brainstorming, generating a volume and variety of ideas, framing ‘how-might-we’ statements, rapid prototyping, transforming ideas into the physical world, failing cheap and fast, co-creating with end users, learning and iterating. Part two comprises of a session on topics that look to the future of business and innovation.
The aim of the program is to help you effectively develop deep consumer insights that can address the needs and aspirations of your customer or user. To this end, you will engage in a mini-project and be expected to go out into the field, equipped with the necessary tools, to cull observations and insights for solutions. You will also look at cases of how Design Thinking has been employed to create more agile and innovative organizations and reflect on the implications of your own organization.
By the end of the program, you will have the tools you need to better understand your users and their needs, discover new opportunities, and innovate your way to success.
Who Should Attend
Through the program, you will:
- Understand the design thinking process
- Gain perspective on using design thinking to understand the unique needs of different segments
- Identify best practices to initiate the process of creating thoughtful, human-centric solutions that meet today’s business performance challenges
- Develop models and a roadmap for on-going ideation and innovation
Rajan Patel is an Entrepreneur, Maker, Innovator, and an Educator on each of these topics. He co-invented the Embrace Incubator, a product of empathy-driven design that has saved the lives of over 300,000 babies across the developing world and won numerous awards including The Economist Social Innovation Award, Top Innovation from the World Health Organization (WHO), and the McKinsey Social Innovation Award. Passionate about empowering other inventors and problem solvers of tomorrow, Rajan co-founded Dent Education, an organization that helps young people find their voice, realize their creative potential, and work together to solve society’s most persistent problems. He trained at the Stanford Design School (Hasso Plattner Institute of Design) and has organized and led over 20 programs of his own across six countries, while also coaching executives at the Stanford Graduate School of Business. Rajan holds a BS in Mechanical Engineering from Stanford, an MBA from Stanford, and an MPA from Harvard University.