Develop a Customer-First Business Strategy
Jennifer Hurford, MBA/MPP, Harvard Business School Senior management should keep a close eye on what the customer wants. Don’t design
Jennifer Hurford, MBA/MPP, Harvard Business School Senior management should keep a close eye on what the customer wants. Don’t design
Whether you are lobbying for more budget for learning and development or getting buy-in for a new employee engagement platform,
At the heart of Design Thinking is empathy. What drives the other parts of the process – from prototyping to iteration – is a desire to give a seriously impactful solution to a seriously problematic pain point. And the beauty of Design Thinking and empathy is that it can be applied to increasingly sophisticated areas from products and services to culture, policies, interactions, and experiences.
A concept at the heart of progress and innovation. Making sure that we pay attention to both our customers’ desires and our colleagues’ ideas means that everyone is journeying together toward a shared destination—and that means we stand a much better chance of achieving success in the long run.
Design Thinking is not just meant to create products and services that actually work. It can be applied effectively to address internal challenges, to engage customers on a deeper level, and to optimize management development and individual skill building. Over-all, Design Thinking is precisely that — a way of creative
The following is an excerpt from design thinker and educator Helen van Baal’s essay “Reflections on Design Thinking in Asia” from the book Rethinking Asia: Why Asia is Hopeful, published by the Acumen Publishing under the Center for Asia Leadership. A visiting lecturer at the Royal College of Art and the programme lead at the HPI School of Design Thinking (d-school), van Baal shares about her experience teaching design thinking and leadership to high school students who joined the Asia Union Leaders Summit in Korea in 2017.
The following passage is an excerpt from the chapter, “Discovering Creativity in Asia”, by Raymond Ko, from the CALI Press-published book: Experiencing Asia: New Perspectives. He recounts the experiences of two students who both struggled with exams and encountering creativity. The first is during his experience as an undergraduate student at Tsinghua University; the second is his encounter with a student at the Lee Shau Kee School of Creativity during the Asia Leadership Trek 2014.
The common misconception is that creative people are born. But creativity is about deeper design work that solves complex problems through creative problem solving.
Design thinking may determine whether or not companies survive the fast-changing and complex challenges of today’s market.